Azelaic Acid Gel Cleanser
Clean, never stripped.
Uneven tone · Congestion · Breakouts
Cleanse · Size TBC
In production. Join the waitlist for launch access.
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What it is
A gel cleanser that combines azelaic acid with green tea and rice bran, formulated with K-beauty actives. It cleans skin while gently exfoliating and brightening. It is the first step in your routine, morning or evening.
What your skin needs
Oil, sweat and pollution can build up quickly on skin, leaving it looking congested and uneven. Harsh cleansers can make this worse by stripping the skin. A cleanser that gently exfoliates helps skin look clearer without feeling tight.
Key actives
Azelaic Acid
Azelaic Acid
A gentle exfoliating active that helps skin look clearer and more even.
Target Target up to 5%, final % confirmed at launch
Read aboutGreen Tea Extract
Camellia Sinensis Leaf Extract
A plant extract that helps skin look calmer and fresher.
Target Target levels to be confirmed at launch
Read aboutRice Bran Extract
Oryza Sativa (Rice) Bran Extract
Helps brighten the look of skin and leaves it feeling soft.
Target Target levels to be confirmed at launch
Read about
Percentages are formulation targets. Final percentages are confirmed at launch.
Why it works
Azelaic acid is a mild exfoliating active that helps improve the look of uneven tone and congestion. Green tea helps skin look calmer, while rice bran brings a brightening, softening effect. The gel base rinses clean and leaves skin comfortable.
Texture and feel
A soft, translucent green gel that lathers lightly. It rinses cleanly and leaves skin feeling fresh and smooth.
How to use
AM & PM
- 1Wet your face with lukewarm water.
- 2Massage a small amount over damp skin for 30 to 60 seconds.
- 3Avoid the eye area and rinse thoroughly.
- 4Pat dry and continue with toner. Use sunscreen in the morning.
Step 1 of the routine · Cleanse
Pairs well with
- Barrier Ceramide Toner
- Barrier Ceramide Moisturizer
- Glass Skin Serum
- SPF 50+ PA++++ Korean-Style Sunscreen
Use carefully with
- Patch test first. Start by using it once a day, in the evening, and build up.
- Use one exfoliating product at a time.
- Propolis + Honey Ampoule.If skin feels tight, use the cleanser in the morning and the ampoule in the evening.
Who it's for
People with oily, combination or breakout-prone skin who want a gentle exfoliating wash. Also useful for anyone looking to even out tone and clear the look of congestion.
Suits oily, combination, acne-prone, normal skin.
Why Seonvie
Seonvie combines Korean cleansing habits with actives chosen for Indian skin concerns: oil, congestion and uneven tone. The result is a cleanser that works hard but is kind to the barrier.
Questions
Can I use it every day?
Many people can. Start with once a day and move to twice if your skin feels comfortable.
Does it replace an exfoliator?
It offers gentle exfoliation, so you may not need a separate exfoliant. Use one at a time.
Is it okay for sensitive skin?
It is formulated to be gentle, but it contains an active. Patch test first and start slowly.
How much azelaic acid does it contain?
We are targeting up to 5%. The final percentage is confirmed at launch.
When will it launch?
In production. Join the waitlist for launch access.
Be first to try Azelaic Acid Gel Cleanser.
In production. Join the waitlist for launch access.
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