SPF 50+ PA++++ Korean-Style Sunscreen
Daylight, handled.
Sun protection · Uneven tone
Protect · Size TBC
In production. Join the waitlist for launch access.
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What it is
A lightweight mineral-hybrid sunscreen in the Korean style, with a target of SPF 50+ PA++++ (subject to final testing). It uses Tinosorb M and an optional iron-oxide tint for a finish that blends into a range of Indian skin tones. It is the last step of the morning routine.
What your skin needs
Strong sun, UV and pollution can contribute to a dull, uneven look over time. Many sunscreens leave a white cast or feel heavy in humid weather, so people skip them. A formula that feels light and blends in is more likely to be worn every day.
Key actives
Tinosorb M
Methylene Bis-Benzotriazolyl Tetramethylbutylphenol
A modern hybrid UV filter that sits on skin and helps provide broad-spectrum protection.
Target Target levels to be confirmed at launch
Iron Oxides
Iron Oxides
A tinting pigment that helps the finish blend into deeper Indian skin tones with no white cast.
Target Optional tint, levels to be confirmed at launch
Niacinamide
Niacinamide
Helps skin look even and healthy through the day.
Target Target levels to be confirmed at launch
Read about
Percentages are formulation targets. Final percentages are confirmed at launch.
Why it works
Tinosorb M is a photostable filter that helps provide broad-spectrum UV coverage. Because it is used in a lightweight base, the sunscreen spreads evenly without a chalky film. The optional tint helps even out how it looks on deeper skin.
Texture and feel
A light, creamy lotion that spreads easily and dries to a smooth, comfortable finish. It does not feel greasy and does not leave a white cast.
How to use
AM
- 1Apply as the last step of your morning routine.
- 2Use about two finger-lengths for the face and neck.
- 3Spread evenly and let it settle for a few minutes.
- 4Reapply every two hours when outdoors, and after sweating or swimming.
Step 6 of the routine · Protect
SPF 50+ and PA++++ are targets and subject to final testing.
Pairs well with
Use carefully with
- Patch test first, especially around the eyes. Sunscreen is one part of sun care: also use shade and clothing.
- Cleanse thoroughly in the evening to remove sunscreen, using a gentle cleanser.
Who it's for
Anyone who spends time outdoors, commutes in strong sun, or wants an everyday sunscreen that suits Indian skin tones. Especially for people who dislike white cast.
Suits normal, combination, oily, dry, sensitive skin.
Why Seonvie
Seonvie's sunscreen is Korean-inspired in texture and made for Indian climate: heat, humidity and a wide range of skin tones. It is designed to be comfortable enough that you actually wear it.
Questions
What SPF and PA rating is it?
The target is SPF 50+ PA++++, subject to final testing. We will share confirmed results at launch.
Will it leave a white cast?
It is formulated not to. The optional iron-oxide tint is designed for deeper Indian skin tones.
How often should I reapply?
Every two hours when you are outdoors, and after sweating or swimming.
Is sunscreen enough on its own?
No. Sunscreen is one part of sun care. Seek shade and wear protective clothing and a hat where you can.
When will it launch?
In production. Join the waitlist for launch access.
Be first to try SPF 50+ PA++++ Korean-Style Sunscreen.
In production. Join the waitlist for launch access.
Join the waitlist for this product
